In today’s world, the website is the face of the company. One can visit the website and go through the details and if interested can contact the company. In order to get displayed in the search engines, the website should be SEO friendly. SEO Company in Dubai helps you to have structured data, use of right keywords, boost your backlink profile, voice search, and responsive design. Here we detail you some SEO tips and tricks.
Must have for SEO of Your Website in 2018
Structured Data- SERP (Search Engine Results Page): Website content preparation is quite critical in making it SEO optimized. Structured data helps in displaying the relevant content with the help of SERP (Search Engine Results Page). Google works in improving to enhance SERP making it visually appealing with featured ads, information, and other features. The HTML formatting helps in improving the visibility of the structured data.
Speed: The website should get displayed quickly in order to retain the visitor. Slow websites are more likely to lose their visitor. The website should open quickly both on the website and also on the desktop. Ideally, the website should get displayed within 3 seconds to retain the user. Search engines opt not to display the websites which take too long to respond. The ranking of such websites will be lower as only a few people will be visiting the website, make sure that your website loads quickly. SEO Company in Dubai offers the website which is faster and SEO friendly. You scan the website for its speed with the help of free tools such as GT Metrix, WebPageTest, and Google PageSpeed Insights. These tools not only provide the information on the speed of the website but also tips and tricks to improve the speed of the website.
Voice Search: The advancements in technology is making the lives of the individuals easier. One need not work hard on typing to on your mobile to get the work done. Voice search option automatically types and gives you the results. Structured data in the website helps in increasing the appearance in users search.
Search engines have improved since their inception, the text phrasing in the website helps in searching for things with their voices. People often use search phrases as questions “How do I …?” or “what is…?” Websites having “Frequently Asked Questions (FAQs)” section are more likely to appear on search engines.
Mobile-Responsive Design: Mobiles have become an indispensable tool. Irrespective of age all people use mobile and is becoming the primary source of searching content. The website developer should have a mobile-responsive design. The web page should get loaded quickly on the mobile device; this will help in increasing the website ranking in the search engines. Mobile-first index has been developed by Google and will become fully functional after 2018. In near future, you can expect the best ranking for websites which are mobile-friendly.
Relevant and Appropriate Keywords: Machine learning and artificial intelligence help in understanding the widely used keywords by searchers to get the appropriate pages displayed. The website users need not necessarily understand the technology behind the optimized keywords being displayed. In order to increase the visibility of the website, use the relevant and comprehensive keywords.